Lyon Equipment, the distributors of Petzl in the UK and Ireland, has today announced a wide-ranging new sponsorship deal with Ourea Events. The agreement will see Petzl, the Worlds leading headlamp brand, becoming an event partner for both Marmot24™ and Marmot Dark Mountains™.
Both races involve lots of nocturnal action and Petzl, with it highly innovative headlamp range, makes a logical partner for these events. Marmot24™ consists of 24-hours non-stop mountain marathon racing and the inaugural race takes place at the beginning of August in the Lake District. Marmot Dark Mountains™ is firmly established as one of the most serious and challenging mountain races in the UK, with dusk to dawn racing in January each year. Both events require competitors to navigate, race and remain safe in the mountains at night.
In addition to become an event partner for these two prestigious races, Petzl will also become a supporting sponsor for the Dragon’s Back Race™, Berghaus Trail Chase™, Great Lakeland 3Day™, Cape Wrath Ultra™ and the Rab Mountain Marathon™. This wide ranging new sponsorship will strongly associated Petzl with many of the leading mountain running events in the UK for the next three years.
Shane Ohly, Managing Director of Ourea Events said, “Petzl products are superb and their headlamps are a natural companions to our events, which often challenge product and people in equal measure!”
He continued, “I fondly remember my first Petzl Zoom headtorch in the early 1990’s and don’t think I have been without a Petzl headtorch of some kind since then. With such a wide and innovative range of headlamps there is definitely an appropriate Petzl product for all our competitors at all our different events”. I am looking forward to working with Lyon Equipment and Petzl”.
Martin Bergerud, Brand Manager for Petzl at Lyon Equipment added, “We are genuinely excited to be linked to and working with Ourea Events as Event Partners on the Marmot 24 and Marmot Dark Mountain Marathon and as supporting sponsors to all their other current and future iconic events that they organise. They deliver eye exciting yet challenging events where having dependable and practical product designed for the task are key, an ideal playground for Petzl”.
For more than 30 years Petzl has led the way in as an innovator in the research, design and manufacture of quality headlamps. From humble beginnings, when Fernand Petzl fashioned the first helmet-mounted light for caving, headlamps were refined over time, until he created the ‘Zoom’ model, which, with its rotating bezel as a switch and focus adjuster, became a seminal outdoor product well into the 21st century. At the same time, international praise grew for all of Petzl’s climbing and mountaineering equipment.
Petzl now provides a comprehensive range of hands-free lighting for many outdoor activities from alpinism to fishing and night-running to canyoning. Utilising the very best LED and battery technology you can choose from the iconic TIKKA range the proven MYO RXP, illuminate a tree from 120 with the ULTRA, have the security of the back up of an E+LITE in your rucksack or delve into the future with the latest REACTIVE LIGHTING featured torches such as the TIKKA R+ and the revolutionary NAO.
For further Information about:
Ourea Events, visit www.OureaEvents.com or contact Shane Ohly on 07771516962 or ShaneOhly@OureaEvents.com
Petzl and Lyon Equipment, visit www.lyon.co.uk/outdoor/ or contact Martin Bergerud on 015396 26338 firstname.lastname@example.org
Please note – Press release provided by Ourea Events