Is it a bird? Is it a plane?

NO, it is the ATV 19+

Copyright Reebok

Copyright Reebok

Just when you think you have seen it all… run shoes with five toes, run shoes that look like a goat hoof or shoes that are built on inches of marshmallow and then Reebok bring us the ATV 19+. Lets face it, Reebok don’t really have a great reputation for ‘great’ run shoes. Will this nippled alien beast change that?

I haven’t seen these shoes yet. But they are about to be released onto the world on Feb 1st. Are we ready for it? I have no idea…

Bill McInnis, head of advanced innovation at Reebok thinks we are. Apparently he is a former NASA scientist! He says:

“The ATC 19+ has 19 bumps (hence the name) on the bottom of the shoe which are designed to grip as much terrain as possible each time you move. ATV? ‘All Terrain Vehicle’ – In other words, the shoe is designed to  mimic how a real ‘ATV’ grips any terrain that is put beneath its wheels. The shoes ‘dig’ through the top layer of the surface and get traction on the layer underneath”

Jury is out on this one… on first impressions I can’t imagine it working too well in the wet, particularly on roads/ pavements or in the mud. But hey, I shouldn’t jump to conclusions… just because they look weird doesn’t mean that they wont perform.

Lets see what happens after Feb 1st!

Reebok ATV19

Copyright Reebok

As a footnote. I have just seen this YouTube clip. Oh dear… any credibility that Mr McInnis gave the shoe in his ‘clip’ above seems to disappear rather quickly here.

6 thoughts on “Is it a bird? Is it a plane?

  1. Ok, when you cut through all the traction hype. Rampage, really? The shoe just looks slow! Not a shoe for trailrunning as we know it.j

  2. So another designer thinks they can out smart mother nature. Let’s just say that I agree with the post above; these will be in the playground, not the trails. Advert reminded me of Cuba Gooding Jnr in Jerry Maguire where he is sat on a camel doing some low grade ad. Quality.

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