Is it a bird? Is it a plane?

NO, it is the ATV 19+

Copyright Reebok

Copyright Reebok

Just when you think you have seen it all… run shoes with five toes, run shoes that look like a goat hoof or shoes that are built on inches of marshmallow and then Reebok bring us the ATV 19+. Lets face it, Reebok don’t really have a great reputation for ‘great’ run shoes. Will this nippled alien beast change that?

I haven’t seen these shoes yet. But they are about to be released onto the world on Feb 1st. Are we ready for it? I have no idea…

Bill McInnis, head of advanced innovation at Reebok thinks we are. Apparently he is a former NASA scientist! He says:

“The ATC 19+ has 19 bumps (hence the name) on the bottom of the shoe which are designed to grip as much terrain as possible each time you move. ATV? ‘All Terrain Vehicle’ – In other words, the shoe is designed to  mimic how a real ‘ATV’ grips any terrain that is put beneath its wheels. The shoes ‘dig’ through the top layer of the surface and get traction on the layer underneath”

https://www.youtube.com/watch?v=LMsPej0LIP8&feature=player_embedded

Jury is out on this one… on first impressions I can’t imagine it working too well in the wet, particularly on roads/ pavements or in the mud. But hey, I shouldn’t jump to conclusions… just because they look weird doesn’t mean that they wont perform.

Lets see what happens after Feb 1st!

Reebok ATV19

Copyright Reebok

As a footnote. I have just seen this YouTube clip. Oh dear… any credibility that Mr McInnis gave the shoe in his ‘clip’ above seems to disappear rather quickly here.

6 thoughts on “Is it a bird? Is it a plane?

  1. Ok, when you cut through all the traction hype. Rampage, really? The shoe just looks slow! Not a shoe for trailrunning as we know it.j

  2. So another designer thinks they can out smart mother nature. Let’s just say that I agree with the post above; these will be in the playground, not the trails. Advert reminded me of Cuba Gooding Jnr in Jerry Maguire where he is sat on a camel doing some low grade ad. Quality.

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