The North Face®, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear announces the ‘Longer Days’ campaign, encouraging everyone to spend more time in the outdoors.
Spring is dawning, and more daylight means more time to explore. As the clocks go forward, there will be more hours to embrace and a chance to run, hike, climb and explore longer. With many people leading busy lives, staying connected with the outdoors gives everyone a chance to refresh their spirit and stay active while discovering the world. So prepare yourself for endless possibilities this spring and Never Stop Exploring™
The adventure begins on daylight savings. To capture this season’s greatest moments in the outdoors, The North Face® will introduce the Explorer Photo Competition, awarding daily prizes for the best photos of exploration. Whether you’re on top of a mountain or along your favourite trail, The North Face® invites you to share your extra hours using #LongerDays.
The celebration of spring continues with the launch of the new Explorer App. This exciting tool lets you track your performances, share your achievements via photos, and earn rewards. There are many challenges to take on, from going higher to pushing yourself further. Weekly prizes are awarded for the best explorers, and there is a grand prize for the overall champion. The app is also supplemented by an online microsite that allows users to view their profiles and interact with fellow explorers.
With the right gear, everyone will be able to explore more and truly enjoy an active lifestyle. The North Face® have built the athlete-tested spring/summer collection with innovation and style. It offers everything you need to spend more time in the outdoors and stay protected in all conditions.
For The North Face® athletes, this active lifestyle can mean many things. Whether it’s competing in events, discovering new places, travelling the world, or training for next season, they all have exciting plans to enjoy their extra hours. How will you spend yours?
Join The North Face® for daylight savings at longerdays.thenorthface.com and get ready for a full season of exploration.
Join the North Face® on March 29th aT Longerdays.thenorthface.com