It’s a match made in heaven, an iconic UK brand partnering Skyrunning UK in the formative years of what will become an iconic UK race series.
‘We are delighted to be a partner of the Skyrunner UK series,’ said inov-8 founder, Wayne Edy. ‘2013 was a real milestone for us; not only was it our 10th year but we made a huge impact on the Skyrunner® World Series. Our team of athletes pushed their bodies to the limit over some of the toughest, most grueling mountain races in the world and delivered results.’
Always at the forefront of the running scene, it’s no surprise that inov-8 and the team behind the brand had the foresight to be involved in the inaugural year of Skyrunning UK. Working closely with top athletes, the company has expanded its off-road range of shoes and now boasts 25-different products specifically for all off-road terrain.
‘I have yet to find another brand who provides so many options for trail and mountain running,’ said Skyrunning UK Director, Ian Corless. ‘inov-8 provide a shoe for every scenario; a choice of width, a choice of drop and so many variants of grip. It’s no surprise that runners all over the world, when looking for something to grip on the muddiest or gnarliest terrain that the world has to offer choose inov-8.’
The Mudroc 290 shoe way back in 2003 laid the foundations for what is now a global band. inov-8 trade in over 60-countries meeting the needs of committed athletes all over the world. This growth has also been reflected in the new inov-8 apparel range and packs. Listening to the needs and demands of mountain runners, inov-8 have designed the perfect ‘one-stop’ package offering shoes, packs and clothing for runners who like to go the mountains or fells fast and light.
Rob Jebb (UK) and Augusti Roc (Esp), two current inov-8 athletes are previous World Skyrunning Champions; Jebb held the title in 2005 and Roc 2003 and 2004. However, Anna Lupton (UK) and Alex Nichols (USA) have taken over the global reigns recently and in 2013 they had incredible success in the Skyrunner® World Series. Lupton placed 5th and Nichols 3rd, which without doubt has laid the foundations for the growth and interest in Skyrunning in the UK.
‘Skyrunning UK will offer a great introduction to any runner who wants to challenge him or herself on terrain that is more technical with more accumulated vertical gain,’ said Corless, ‘Lupton, Nicholls and all the incredible inov-8 athletes have been instrumental in inspiring the UK run community to look for a new challenge, Skyrunning UK will fill that need with the help of inov-8.’
2014 will be a great year, not only for Skyrunning UK but also the ISF (International Skyrunning Federation). The Skyrunning World Championships take place in Chamonix at the end of June. Expect a strong presence in the classic distances, VK, SKY and ULTRA from UK athletes and of course several inov-8 team members.
Skyrunning UK HERE
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