No sooner had I arrived in the English Lakes and in minutes I was dropping my bags and immediately turning around and heading out on the trails with inov-8 athletes for a 2nd run of the day. It was just an hour… up and then down in true fell running style.
It’s just the start, currently 12-athletes have arrived but later today, more runners will arrive and an intensive weekend will start in full.
Back at inov-8 HQ, breakout session are in progress, talking about new apparel, new run shoes and how the products are designed and why!
It’s all about being specific and appropriate to the required purpose. Innovative and committed are two words I hear repeatedly.
Leaving the HQ, our weekend will commence at a Youth Hostel deep within the English Lakes; keeping us close to the trail and at the heart of what we all love… being at one with nature.
More to follow as the weekend unfolds!
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