Ultrarunning, money and the future?
It’s a big question and one of the things that we spent three days discussing at the ISF Skyrunning Conference in La Palma, the Canaries.
Ultrarunning is without doubt is becoming more popular and more main stream. When you look at the crowds supporting and participating in many European ultras one can see that the sport has only one way to go; up!
By contrast, the sport in America is so much more niche. This was confirmed by the running elite that came over from America. As Dakota Jones said ‘You camp on the start line, roll out of bed and then go run’. Even Western States, the pinnacle 100 miler does not match the European races. Certainly the start has a buzz and of course the finish. But not much happens between the two.
Transvulcania La Palma and Zegama over the last 10 days had thousands upon thousands of spectators, one would compare it to the Tour de France. They narrow the trail down, cheer and shout at the runners, ring cow bells, blow horns… it’s a party atmosphere and they love the runners.
The sport will progress and the more spectators the races attract, the more the sponsors are likely to invest. Thousands screaming on a start line, all ages, from young girls to old men. Sport has no age criteria and when you get a good looking American finishing in first place you could almost imagine that you are at a rock concert and not an ultra.
We all love a quiet trail, we all love the isolation of running with one or two friends but the future of racing, particularly if we want more money, money, money will see bigger crowds, more buzz and I guess a sport that will become more media savvy.
What is important and this is one thing that we discussed in La Palma, is that we don’t want the sport to loose what is so good about it. The unity, the friendship and bonding that we all have.
By pure coincidence the Washington Post has had a related article on the subject. You may like to read it:
Washington Post
In the article, Karl Meltzer who has a regular spot on Talk Ultra says:
“Am I making money running races? No,” said Meltzer, who has consistently won some of the biggest trail races each year since 1996. “Even if you win them all, you would still only be making about $30,000 a year. . . . It’s sponsorships that make it possible for the elites to travel to the races and eke out a living at the sport.”
Of course he is right. However some new races are appearing in America such as UROC (Ultra Race of Champions) and Run Rabbit Run which are offering prize money. However, they still don’t have the buzz of European races. A sponsor needs a return!
One thing that is clear is that we live in a digital age. Social media is now imperative if you want to get a message across. Not only do the runners need to Tweet, Blog and Facebook but so do the teams, the sponsors and everyone related to the sport.
In Transvulcana La Palma and Zegama, I combined forces with iRunFar and ULTRA168 and we lit up Twitter and Facebook. We became the outlet and feed of the race. Not only updating the positions of the runners but importantly feeding back how the runners felt, how they looked and sending photos ‘live’ as it happened. It is the way forward.
Tony Krupicka said in the article:
“In just the last few years, there have been huge gains made in the media aspect of the sport, mainly via following races on Twitter, and in the production of various films”
It’s early days, the sport although well established is now just being born. It is an infant about to move up to a bigger school.
Let’s keep the bullies away and retain the integrity of the sport while at the same time allowing it to expand so that we can make a living but also still love it for what it is; running!
Ian
IAN CORLESS 